The 3 pillars of digitalization
1. customer engagement
Customer engagement is the first of the three pillars of digitalization. It is about building, maintaining and deepening customer relationships. It is about the ability to optimally pick up customers on every sales channel, capture moods in real time and respond to emotions, motivations and behavior. Effective customer engagement ultimately promotes sales.
You can support your customer engagement through the pragmatic use of AI technology. Tools from decisioning, natural language processing and text analytics allow you to personalize 1:1 contact with customers and interactions.
2. process efficiency
Process efficiency. This means nothing other than working more effectively and flexibly through your own systems. Redesigning workflows so that you can react to changing business processes in real time and scale workflows.
When it comes to in-house systems, automation is the keyword. Robotic automation tools, for example, allow companies to remove blockages and bottlenecks from processes so that more employees can focus on the tasks that really add value.
3. agility
Agility is probably the most important of the pillars of digitalization. The ability to react at any time and to change your own systems to support the digital transformation is essential.
Agility is determined by the software you code. Waterfall projects lasting several months? Nowadays, it is much more efficient to use software in which users simply arrange system processes visually than to code elaborately. Visual models are created more quickly with the help of low-code platforms and can be changed at any time. They promote collaboration, increase productivity, save costs and significantly improve time-to-market.
The Pega Platform offers a low-code platform that is unique in the industry. For over 35 years, Pega has been helping leading brands around the world achieve breakthrough results using artificial intelligence and robotic automation. Independent industry analysts such as Gartner and Forrester consistently award Pega top marks.
We at Greenfield Technology are proud to be one of the leading German implementation partners for Pega products and to help our customers every day to optimally equip their corporate structures for the digital age.
Find out more about industry-specific information about the Pega platform and how we can help you achieve your digital goals.
Follow us on LinkedIn and stay up to date!